Tuesday, May 30, 2006

Memorial Day...remembering our heros

...and supporting the economy. We saw X-Men this weekend. It was as good as the first, IMO

As for the former, I was personaly remiss. We didn't put up a flag or even take a moment to recall those who have paid the ultimate price for our freedom and the safety of the world as a whole. More and more, our servicemen seem to be making that sacrafice for the latter, than the former. Hopefully, we'll soon have memorial days where the only servicemen remembered on this holiday, are ones fallen in wars years gone-by.

Tuesday, May 23, 2006

It's going better than I thought

Part 2 of the sale is going better than I thought...not as good as psrt 1 but not totally sucking either. I still think, due to our very lame web infrastructure and our inability to show after rebate pricing, that rebates are fairly ineffective for us.

Oh! And one of our channel partners (Buy.com) is applying the rebate to a T60 that they've discounted a ton...so it's really cheap. This has the brand folk all bent outta shape and their first reaction was "PULL THE REBATES!" This would just make matters worse, since we've advertised the damn things and customers would be pissed if we pulled them early. There's a lot of debate that this is hurting our sale, but that's going to be tough to prove. I think what it demonstrates is the channel can put direct at a huge disadvantage anytime it wants to...and that someone needs to look at how we do business with them.

Wednesday, May 17, 2006

May sale phase duex

We ran a very successful web sale the first half of May. It ended on Monday May 15. The second half is relying on rebates, rather than discounts...and while we need to produce revenue, I'm kinda hoping it fails terribly and we can do away with rebates for good. I personally hate the damn things and I'm guessing that the second half of the May web sale will suck wind because of them.

Nevertheless, if you're in the market for a new Lenovo laptop, visit our website and check the sale out.


Thursday, May 11, 2006

New world. New thinking...

...at least that's what we're being told at Lenovo. I measure all taglines, slogans, company catch-phrases by the mutha of all of them, "Just do it." It resonates, which is the main reason it's likely the most recognizable tagline in the world. For a short time Nike abandoned it, but quickly came to its senses and now it's back where it belongs, at the close of ever TV spot and blodly shown on ever print ad. Why fuck with something that works. Something with that much brand recoginition, appeal and marketing collateral is extremely rare.

I'll run through the office nekked if "N.W.N.T." ever achieves even 10% of J.D.I.'s brand association.