Thursday, May 11, 2006

New world. New thinking... least that's what we're being told at Lenovo. I measure all taglines, slogans, company catch-phrases by the mutha of all of them, "Just do it." It resonates, which is the main reason it's likely the most recognizable tagline in the world. For a short time Nike abandoned it, but quickly came to its senses and now it's back where it belongs, at the close of ever TV spot and blodly shown on ever print ad. Why fuck with something that works. Something with that much brand recoginition, appeal and marketing collateral is extremely rare.

I'll run through the office nekked if "N.W.N.T." ever achieves even 10% of J.D.I.'s brand association.


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